At Sparks we’re relentless in our pursuit of making things better for our clients.

We’re not afraid to ask challenging questions to achieve that goal. What is your point of view? How does the world see you? What is your brand?

You see, we believe that a brand should capture the heart of an organisation with honesty and integrity. It’s the visual and verbal identity that communicates who you are, what you do, and what your values are. A successful brand will work seamlessly across all communications from pixel to print. Ultimately, your brand should instil trust and confidence in your audience.

One aspect of your brand is your website. It’s the ever-present extension of your organisation that’s available 24 hours a day, 7 days a week. And it represents you and your values when you’re not in the room.

This year we looked in the mirror and asked ourselves the same questions: what is our point of view? How does the world see us? And what is our brand?

Not easy, but the result of this questioning, analysis and development is our new brand and a new website. It’s an extension of who we are, our point of view and what we believe in. It’s bold, unique and disruptive! We want to be perceived as a forward thinking, digital first agency who specialise in pensions but are expert communicators with wider potential.

So, as we launch our brand new website, we ask you the same questions. What is your point of view? How does the world see you? And what is your brand? And when you’re ready to think about this, we’re here to work with you and help you on that journey.

Peter Hardy is the Lead Designer at Sparks and an expert on brand development.