Kraft
Heinz

Campaign

How do you communicate detailed facts and figures to pension scheme members - and still make it fun?

We do it like this

The Trustees wanted to highlight the importance of a pension to their employees and to get them to think about planning for their retirement, no matter how far away that was as well as educating them on how much they might need at retirement, and the options available to them.

A new, fully-branded website was designed and created, where employees could visit anytime to get important information around their pension. We created pension scenarios, where we take a fictional Heinz ‘character’, and based on their earnings and lifestyle, determine if they are currently saving enough for their retirement.

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