Knowing your audience is the first rule of good communication, but one that’s all too easy to overlook when you’re up against deadlines and disclosure requirements.
We work with you to get a better understanding of the people you’re talking to by assessing their level of subject knowledge to identify the gaps and barriers. We ask how people feel about your organisation, and what additional information they’d like in the communications they receive.
We combine this qualitative approach with analysis of quantitative data such as website analytics, email responses, common queries, and personal selections to gain a holistic view of audience behaviour to inform our strategic planning.