Vitec were looking to bring some fresh thinking to their SAYE Communications and deliver a real step change in 2017 around engagement and performance amongst their employees.

Sparks were tasked with helping Vitec achieve their ambition and from a number of imaginative creative concepts a ‘B-movie’ style approach was chosen by the client team. The evolving creative mixed bold designs, colours and typography across a multi channel campaign involving brochures, posters and an employee portal. The stand out content and messaging truly stood out from historic corporate communication and really resonated with the target audience.