As one of the UK's leading employers of choice Sky were interested in understanding the financial health and wellness of their employees, ensuring they had the information they needed to make the best financial decisions.

Sparks were commissoned by Sky UK to deliver a Financial Wellness tool, a simple diagnostic with content and support provided by the Money Advice Service. The fully branded solution was launched in March 2018, with targeted emails sent out to all staff inviting them to take part in the exercise. The diagnostic tool also linked to Sky's online reward platform - allowing users to amend their selections based on their Financial Wellness score.